Kinds of Search Results

There are two kinds of search results organic and paid results. Both of them come under a single search query given into Google or any other search engine. Google is one of the best leading search engines amongst many local and global search engines. So we start explaining with Google paid and organic search results.

Organic Search Results

Most of you better knows what Google Organic Search Results is, but many don’t know how to check them properly. Organic search results also known as Natural results. Natural or Organic results are what made Google renowned. Organic results are the top pages originate for the words searchers pierced in Google or in any search engine. Search Engine Optimization (SEO) is based on organic search results. And only a Search Engine Optimization expert is one who can bring your website pages on to the top search results. When people refer to Search Engine Optimization (SEO), they are talking about how you get your site’s pages to be revealed in organic search results.

It is to observe that normally searchers click organic results more than 70 percent of the total time they displayed. Finding tells that most of the searchers trust organic results, this is why organic search must be a part of your search marketing program. As far as organic results of a website are concerned, it will take hardly 3 to 6 months to attain top 10 results for the targeted keywords in Google. But it is only when, a website is meeting to the best optimization techniques referred by Google. Otherwise bad optimization and wrong marketing approach will take your web site far from the Google organic results. Lets talk about Paid search results.

Paid Search Results

Paid search results can be defined as a website’s pages have been catalogued by the search sites, so that they can be revisited or come back when they closely match an organic search.

Normally this term refers to a range of income producing activities by search sites. Paid placement let a website to pay to have its page publicized in reaction to a meticulous search word entered; despite of how closely the page matches what the searcher entered. Paid placement is the way to attract more people to a website by giving a few dollars to the search sites. You can even run your first paid campaign from only 5-10 dollars per day. We will talk about later how to purchase the right keywords for your first paid placement of a marketing campaign. In other words, paid search programs are quick fix to attracting searchers to your Web site, and search marketers are responding. The paid search market hit $4.9 billion in 2006 and is expected to nearly double to 9.00 billion by 2010. Apart from that there are more forms of paid search such as paid listings or directories.

A great example of paid listing is Yahoo! paid directory. Directories are manually maintained classification systems that list Web sites according to each subject category that describes them. Mostly manually maintained directories attended by the human editors who examine every Web site manually and submitted them under relevant subject categories. E.g If your Web site contains Computer Accessories topics or related items; it should be listed under Computer or Computer Hardware Subject Category.

There’s two ways to look at advertising. You can look at advertising as an expense, or you can look at advertising as an investment in your future. And if you look at advertising as an investment in your future, you are creating the image that is going to either make or break your business.
The first years of your business the most important thing to invest in is getting your name known. Once you are the name they know, you know, you can then cut back on your advertising because you’ve got a momentum built up.

Know Your Target Market

If you know who you are trying to reach, and you know the type of magazines or newspapers or what channels of TV they watch, and things of that sort, that is going to be critical, I think, for your business to work.

To identify your good target market is a mix of several things. It’s a gut feeling, first, okay, because you are coming up with a product you think people are going to need. The second thing you need to do is look at, okay, if this is what people need, who are the people that typically would buy that. Okay, in our case, they are people that care for their home, and they want to protect it or make it look better, in that area. So we start looking at who are people that have that kind of money, to invest in their home, to keep it looking nice or make it better. So that quickly starts moving you to certain levels of income, you do have to do some research, some marketing research, as to looking at who are the people that have enough money to spend to make houses look better and all that, that kind of target. Part of our mistakes in learning how to market correctly is that we initially were trying to leverage one hand to tell everything we did.

How to Have a Focused Ad Campaign

So we were trying to advertise to the world that we’re here to sell concrete. And concrete is something they want in garages, basements and driveways. And sidewalks. You find concrete every place. Well, it’s very hard in a small segment radio ad, to explain that to the rest of the world. So the result of poor advertising came out to be that we got a lot of calls from all kinds of people that had problems that we could not address. Now, the magazine ad worked very well because we were able to focus it into one sure thing and that’s driveways. We said let’s take driveways, let’s take a nice picture of a driveway that you have done service, and let’s highlight maybe six points of that driveway, what the benefits are, and that’s what that was—very simple and focused and to-the-point, customers could read it, they understood what we did, and we started getting phone calls.

You can’t go out there and advertise for two weeks and go “Oh, the phone never rang, I quit.” You have to make a commitment to it. Even if it’s a minor commitment, say for example you decide to do a thousand dollars a month on TV. As long as you have a really good rep who is going to put you in a spot pretty consistently, and then do it consistently for two or three months, you’ll begin to see results. We signed our biggest contract a month and a half ago because of an ad on the TV. It was with a school district—we did 76,000 square feet of concrete for this school district, and I just talked to the guy today from the school district and he said, “I want you to know, your TV ad is so effective, that’s the reason you got our contract.” So I really believe that the TV has been our greatest success story.

One of the things I should have done earlier would be advertise on TV. Probably as soon as we advertised in a magazine we should have started advertising on TV. We wanted to position our company as a large company, not just as a one-man start-up shop in that area. Because the perception of the customer it’s the confidence factor and the dollars you can ask for your company are based on what the consumer feels you are worth. If the consumer has a good comfortable feeling, he thinks that you are a large corporation or a large company, they are willing to pay a higher price for your services. If they think that you are a one-man shop and you do everything, then they consider that there’s only a certain price a month that they would be willing to pay for you for that. TV does things for you. Advertising on TV does two things: TV brings credibility that you are a large company, because everybody in the world perceives that TV is very expensive, so if you’re on TV, you’re a big company, automatically. It’s an assumption that people make, and that brought a lot of credibility in that area. The magazine also brought credibility because we were doing very nice ads in the magazine, and it brought credibility that we were a high quality company doing the work.

We doubled our business when we started advertising in the magazine, and we are going to double if not triple, with the television advertising. It just opens opportunities that you wouldn’t have otherwise. People come to our trade show now—and in the beginning they used to come up and they’d say, “Who are you? What do you do?”—now they come up and they say, “Hey, I saw your ads on TV, Boy that ad in Spaces magazine was great!” They feel like they know us. We are not the new kids on the block, although relatively speaking, we still are. They perceive us as a known commodity.

In six basic steps I’ll tell you how to create and submit a Google Sitemap to Google Sitemap Section of Webmaster Area.

Google Sitemap is normally used to pace up the discovery of your pages, which is an important part while in crawling and indexing your pages, but there are many other factors that control the crawling/indexing processes.

You must have your Google Webmaster tools Account

Before creating a sitemap you have to first look at your gmail account. If you already have a gmail account then it is quite easy to get early subscription on Google webmaster tools account. And if you don’t have a gmail account, then you can create it at http://www.google.com/accounts. After making your account at gmail you will probably be looking for the webmaster tools account.

What is a Google webmaster tools account and how to create one?

Your Google webmaster tools account gives information about your added web sites, sitemaps, updates, and also allows you to add new sitemap for crawling by Google. I told you before that Google account or gmail account is an important step to get subscription at google webmaster tools account. You can use a gmail account to get logging at http://www.google.com/webmasters/sitemaps/siteoverview . Now you are ready to create a sitemap on google.com. To get started, simply add your site to your google webmaster tools account. I’ll tell you in the next few steps how to integrate your website with google webmaster tools account.

How to create Sitemap Files (Method -1)

There are many services providing free sitemap generation tools which can help you to create one sitemap within a few seconds. But be aware, some web sites owners are given their free online services is just because to hack your web site. I’d recommend you to use http://www.xml-sitemaps.com/, whenever I required a sitemap for my clients I use xml-sitemaps to get better results and safe than others. Now you have a new pop-ups window of the website, on the xml-sitemaps you will a URL field, enter your desired URL in the field and then go for some setting:

  • Enter the URL in URL Field
  • Select “Daily” from Drop Down Menu (Change Frequency)
  • Check “Use Server Response” from the given radio button (Last Modification)
  • Let the field priority as it is (0.5)
  • Click the button Starting.

The process in which generator creating a sitemap files will normally takes a few minutes to be finished. Wait until it is finished. After ending up the process you will get different links for downloading. These downloading links have complete list of URLs of the given website. Select one of the links and save it on your hard-disk. After getting the XML, ROR or any downloaded sitemap file, you will be able to get started on sitemap submission process. I’d like to recommend you to download XML sitemap file, as Google always in the vein of XML sitemaps due to their flexibility. First you have to upload the sitemap file in your “root directory” of your website using server side. And then use your Google Webmaster Tools Account to Submit your sitemap in sitemap section. Google automatically get the sitemap file while visiting your website and updates it to its cache. Now the second method is to get Google webmaster tools account to manually submit your sitemap on Google.

What Information is available in your webmaster tools account? How to submit Sitemap on Google (Method – II)

Once you have logged-in, you will find subsequent information available in your account:

Add a site: once you accessed to the account, you will certainly see a new window. There you will find a field (add a site here), type in there your site complete address (****wwwww.xxxxxxx.com***) carefully and then submit it for the next step i.e. website owner’s verification.
Verification: Google sitemap requires website owner’s verification. Verification step needs a complete attention, as the risk could be there. So be careful while verifying your website. Click on “verify your site”. It will take you to the next step wherein you will find verifying status of your website that indicates “NOT VERIFIED”. By verifying your site you can access comprehensive statistics and crawl errors about the pages in your site. Look at the drop down menu “Choosing your verification method”. You will probably found two real methods of verification one that you must enter Meta Tags in your html to verify your website, normally we put the given Meta Tags code within the body text area of the index.html page or you can either upload an HTML file with a name they specified. It is very necessary to upload the given html file on your root directory of the website. Once you upload the file Google automatically verify it by visiting your website. E.g. *****wwwwwww.xxxxxxx.com/h49d93894.html***** your file should look like the above specified URL and then click the verify button to get quickly verification.

What you will get after the verification process?

Once you verify that you’re the site owner, they will provide you with complete statistics and error information about the pages in your site. If you’re unable to verify, you can still use the webmaster tools, submit Sitemaps, and see detailed information about those Sitemaps as well as basic information about your site. Moreover, you will get crawling, indexing, status of robots.txt file analysis, etc. in your Google Webmaster Tools Account.

And If your site is verified, you can view:

• Advanced indexing information about your site
• Query stats about your site
• Crawl stats about your site
• Page analysis of your site
• URLs from your site we were unable to crawl, and why we couldn’t crawl them

Final Step to Submit a Sitemap

Now you are able to submit your sitemap on Google by using your Google Webmaster Tools account. Click the “Sitemap” Tag. You will see a new window in which you can find “Add a Sitemap” click on that and upload the XML sitemap file and then click the OK button to submit your sitemap successfully. After a few hours you will see the Google has successfully submitted your website for crawling and indexing.
Congratulation you are done!

Hope the above information is enough to describe how to submit a sitemap on Google.

Learn ROR, XML, Google and Yahoo! Sitemap Creation Methods

Site maps are very important especially for larger web sites. Human visitors like them because they enable them to see the breadth of information available to them, and spiders love them for the same reason.

Not only do sitemaps make it easier for spiders to get access to your site’s pages, they also serve as very powerful clues to the search engines as to the thematic content of the site. The words you use as the anchor text for links from your site map can sometimes carry a lot of weight. Site maps often use the generic name for a product, whereas the product page itself uses the brand name – searchers for the generic name might be brought to your product page because the sitemap lined to it using that generic name. Work closely with your information architects to develop your sitemap, and you will reap large search dividends.

How to Create Search Engine Sitemaps: Google, Yahoo!, XML, ROR, HTML and Test Sitemaps

Our experts have written individual article for each sitemap generation/creation. These articles will comprises information to develop a sitemap from its basic to major developing stages. Please see the each method in detail by selecting the under given titles.

How to create Google Site Map

Creating a google sitemap will normally take 30 minutes to finish. We will go through in step by step process to develop a google site map. To learn how to create a Google sitemap, please read the article in detail.

How to create Yahoo! Sitemap

Yahoo! sitemap is little difficult than Google sitemap, but I’ll explain you every tiny step to develop the Yahoo! sitemap. To learn how to create a Yahoo! sitemap, please read the article in detail.

How to create ROR Sitemap

Creating a ROR sitemap is quite easy, normally we can use online ror generator to create ROR site map, how can we integrate the ROR sitemap with Google, please read the article in detail.

How to create XML Sitemap

XML sitemap creation is quite easy and I’ll explain you how to create one xml sitemap to navigate the whole website, check it out the full article on xml sitemap creation.

I have set up all seo training instruments for your expediency and according to current need assessment. Search Engine Optimization. Perhaps you’ve heard this term kicked around, but you don’t know what it means. Or, if you do know, you don’t know where to start. As anything new, if you take it step by step, you can learn it. A systematic approach can lead to search engine optimization success in any organization. We’ve arranged a complete training program in the form of articles, so that you can learn here everything relating to Search Engine Optimization quite easily. We will train you and show you how to become a SEO Expert. This training program does not have particular course outlines, but we kept everything under smart care and according to the current Search Engine Optimization (SEO) needs.

What you will learn here? In short you will learn here importance of Search Engine Optimization, how to create Robots.txt file, how to create ROR, XML Sitemap to trap the search engine’s spiders, how to design Web site for search engines etc.

Our experts will teach you how to create navigation and file structure, HTML validation checking, browser compatibility checking, page size checking, Website load time checking, how to check extensive log file analysis, how to rewrite dynamic urls and then convert them into static urls (MOD Rewrite for dynamic sites).

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We will also teach you how to create Meta Tags such are image atl tags, Meta Tags Page Description, Meta Tags Keywords, Meta Tags Author and Company etc. We will enable you and teach you how to do keyword research for your website, keyword tracking and on page pinching, and everything come within.

Our experts will teach you how to design your Web site for the Search Engines and how to make your Web site more affective to target more traffic from all over the world. We will give you the list of Search Engines (minor and major) normally used in EU and non EU countries. You will also learn here working of search engines which includes matching the search query, analyzing the query, ranking matches, finding web pages for the organic index, ranking organic search matches, how to remember links, etc. Moreover, analyzing the contents which cover converting different types of documents, deciding which words are important, how searcher work etc.

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We will teach you and give you right awareness to use Search Engine Optimization tools, and would recommend you to use such tools from our biography. We will suggest you the most wanted tools and would like to train you through graphical representation, wherein you will learn how to use online and paid search engine tools. Be sure that this is not an ending of SEO training. We are with you throughout the SEO training program.