How to Juggle Several Goals for My Site?

Your Website might have multiple goals - many do. IBM has some products (server accessories and software upgrades) that it sells online to customers, many other products (main frame servers and business consulting) it sells offline, and some (servers with industry softwares) that it sells by passing leads to resellers. Like most companies, IBM also wants to create market awareness for its "e-business" and "on-demand" campaigns. How does juggle all of these goals?

IBM, like most large businesses, has lots of goals, but each individual area usually has only one or two. Typically goals do not conflict - if you provide comparison and benefit information for informational queries (that you might close offline or by passing a lead), you can still provide transactional information, too. Different quires are chosen by searchers to satisfy different goals, and they can satisfy different goals for you, too.

Conclusion

IBM, is a most intelligent company that provide business solutions on different priorities. You can see how IBM manages its different goals to satisfy the end users. You can apply the same techniques of IBM while running e-business.