Social media optimization is a form of search engine marketing. In Social medical optimization communities are tagged with one another or interlinked with other communities on a same platform.

Social media optimization (SMO) is a set of rules for generating publicity through social media, online communities and community websites.
Social media optimization (SMO) is a set of methods for generating media hype through social media, online communities and community websites. What methods we can use in social media optimization? SMO include following methods of publicizing a website:

• Adding RSS feeds,
• Adding a "Digg This" button, and
• Blogging for inbounds.

Third party community functionalities like Flickr photo slides and galleries
Youtube.com and Myspace.com for social videos.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.