Global search marketers need to perform some test before making final decisions on keyword priorities because search engines do not always do the best job of finding all keywords. Search engines sometimes process text incorrectly when there are no blanks in between words, as is the case for many Arabic and Asiatic languages. Search engines sometimes split the text in the wrong places, changing the meaning of the words. Search engines have an especially hard time segmenting Japanese words. Japanese uses four different ways to write its words, and can even combine these formats.

Western languages, except for German, do not suffer from these errors because each word separated by a space, German employs many compound words, so sometimes search engines fail to find matching words if they do not “decompounds” correctly.

Search marketers must test every keyword in these languages to ensure that it is correctly processed and the right pages are found. Perform searches in every major search engine in each country in question. Make sure good results are being returned. Sometimes you will find that the word that you wanted to use is not handled as well as another one. In that case, you might want to target a different keyword and optimize your organic content around that term.

I do hope today’s blog post will give you more ideas on how Search engines handle Arabic and Asiatic Keywords and how you choose and examine the keywords on different search engines in different native languages.