I have been researching around the years for better ways of attracting web visitors to a particular site and found many ways. Some of the rules we need to follow is keeping users trend in mind. Here is a simple rule to success on the web:

Make your site useful and then tell people about it. That’s not so complicated, really. Figure out how your site can be useful to people and then find as many ways as possible to let people know about it. You’ll use the search engines, of course, but you should be using other methods, too. Remember, the search engines are not the only way to get people to your site. In fact, many Web sites have succeeded without using the search engines as their primary method of attracting visitors to the site. It’s unlikely that search engines were a large factor in Amazon’s success — Amazon grew rapidly mainly because of the enormous press attention it received, beginning in 1994.

Today, I’d bet that relatively few people arrive at Amazon.com through the search engines. Rather, they already know the Amazon brand and go straight to the site, or they go through the hundreds of thousands of Amazon affiliate sites. Many successful companies have done little or nothing to promote themselves through the search engines, yet they still turn up at the top when you search for their products or services. Why? Because their other promotions have also helped to push them higher in the search engines, by creating thousands, even tens or hundreds of thousands, of links to them around the Internet. There have been different techniques moving around, but still experts are in a process of searching more ways to get success on the web. Like in 1994, people usually talk about link building, cool websites, etc. Similarly in year 2000 people were looking for unique and textual contents. I’d like to add here that the textual contents means the contents with full of information. And then communities picked up the local attraction, visitors more likely to visit communities based websites. But I’m still saying that content is a king, no matter it is unique but useful for an individual.

Thanks,

Bilal Qayyum
SEO/SEM Expert - Pakistan