Yahoo Inc. on Monday announced a new "Smart Ads" feature for its HotJobs board, along with a company profile feature that showcases employment brands using rich media and company-specific content.

Sunnyvale, Calif.-based Yahoo (NASDAQ: YHOO) said the features are designed to help recruitment advertisers meet their hiring and branding objectives by delivering more relevant job listings to candidates.

"Recruiters can leverage Yahoo's innovations in targeting -- behavioral targeting, contextual targeting, career interest, location, and HotJobs' R.E.A.L. search ranking system -- to find the right candidates," the company said.

Premium Company Profile pages offer employers the chance to showcase their company's employment brand and drive more qualified applicants to their open positions. Working with Yahoo Finance and Yahoo Answers, each page comes with an added layer of information and insight about the company in addition to a full listing of positions available to job seekers.

"These new products are in keeping with our strategy to become the 'must buy' solution for recruitment advertisers. We will continue to innovate and drive improved performance for our customers and the industry," the company said.