It could be very difficult to understand how a search engine page looks like. AOL has been facilitating Americans subscribers since many years. It looks like AOL copied the source code of Yahoo! page, but that’s not true. When AOL released its Beta Version, it just amazed the people due to its good looking page template. The designer invest time to make something different, but unfortunately he has designed the same template as Yahoo!. If you can see the navigation of AOL, most of the keywords are similar to Yahoo! navigation keywords. So the overall impact of both the sites is good enough to target multiple audiences from multiple countries. If, we compare Yahoo! with AOL, it is not a fare deal to do with. Because the Yahoo! is a second major competitor amongst the search engine has acquiring a grand share of search marketing. But the AOL has nothing to do with. This is the reason why AOL hasn’t get popularity in the Europe. AOL is an Icon to the Americans and had limited traffic. So doesn’t matter if the template are same, the thing is that who will come first. As far as marketing is concerned, Yahoo! is still beating the AOL.