We help you to Build a World Class Search Engine Marketing Team within your own Company. The training program is being arranged for starter to advance level personals. We either help you to setup marketing campaigns for your own Company.
We offer you to learn Search Engine Marketing Best Practices.
Effective search engine marketing is highly profitable, but poorly managed campaigns lead to high costs with little to no ROI.
Smart Solutions Net Technologies Search can provide your company with all the tools and techniques to develop and manage high return Search Engine Optimization (SEO) and Paid Search (PPC) campaigns. We can provide training sessions in person or through interactive web conferences. Apogee’s Search Engine Marketing Training is ideal for clients who do not desire ongoing campaign management or those who need a jumpstart on a new campaign.
SEO Training
Apogee’s SEO Training will educate your team on the industry’s best practices in order to execute a successful campaign.
At Apogee, we offer several options of SEO Training including:
SEO 101
Search engine basics
Intro to On Page & Off page factors that are important in search engine algorithms
Advanced SEO
Advanced On Page techniques
Advanced Link Building
Testing, Tracking & ROI (client must have tracking installed prior to training)
How to Write for the Web (media focused)
Best methods of writing for the web
How to include keywords in website content, articles, and other marketing materials located on your website
Local Search
Where to submit your website
How to optimize your website for local searches
Customized Training
Specific recommendations for implementing SEO best practices on your site
Customized research into your industry & competitors
PPC Training
Through detailed training sessions, focused on several aspects of Paid Search, Apogee can help you launch a successful PPC campaign. All PPC Training is customized to your company’s specific needs.
PPC Training will focus on the following areas:
Keyword Generation/Expansion
Match type adjustments
Negative keywords and keyword categorization
Ad copy
How to perform the most effective ad copy testing
Ideas for new ads and ad copy
When and how to use dynamic keyword insertion
Bid Management
Bid management strategies for your goals
What kinds of web tools you should use
Rules of thumb, including statistical significance
Quality Score
Manage your quality score through keyword selection, keyword organization, ad copy, and landing pages
Content Network Campaigns
Keywords for content
Ads for content
Excluding sites & optimizing campaigns
Additional Tactics
Dayparting
Geo-targeting
Setting appropriate daily budgets
Placement targeted campaigns
Apogee’s Search Engine Marketing Training will provide you with the tools and knowledge to help you launch a profitable search engine marketing campaign. From basic SEO training to advanced PPC bid management strategies, Apogee can help you succeed with all your online marketing efforts.