Definition of Yahoo!: What is Yahoo!

A blend search engine and search index to information on the World Wide Web. Yahoo! (www.yahoo.com) is one of the most visited sites on the Internet, but its visitors do a lot more than search.

Yahoo! A Leading Portal

Yahoo! is a leading portal, offering news, email, shopping, and many other functions to visitors who register. The Yahoo! search engine is the second largest search engine in the world with more than one fourth of all searches.

How Yahoo is Invented: History of Yahoo!

Yahoo! is one of the oldest Web companies around, founded in 1994 by Stanford Ph.D students David Filo and Jerry Yang. Yahoo! began as a Web Directory – initially free to any company in its list – but later Yahoo! began charging a free each listing. Yahoo! quickly became a popular destination as its editors catalogued the growing Web, site by site, into its subject hierarchy. Yahoo! visitors believed they could find every Web site about any subject in just a few clicks.

Yahoo! Organic Search Results

When Yahoo! began offering organic search capability, it licensed the technology from other companies – at one time licensing Google’s search Technology. In 2003, Yahoo! shifted gears, acquiring several organic and paid search companies so that it could control its own technology. Yahoo! suffered no major drop – off in popularity, attesting to its search quality. If Yahoo! Search does not match the popular buzz of Google, it seems plenty good enough for its loyal users.

Yahoo! Vs Google

Yahoo! is a second largest competitor of the Google search engine. Yahoo! has more than three billion pages indexed, but trails Google. More significantly, Google leads Yahoo! in total searches each month, especially outside the United States. Yahoo! Search is offered in fewer languages and lags far behind Google in countries where they go head to head.

Yahoo! for Search Marketer

Yahoo! is a force within the United States, but its share of searches varies widely in other countries. U.S. search marketers must target Yahoo! as part of their plans, but marketers elsewhere should analyze the leading search engines in their country before finalizing their plans. Yahoo! should be targeted in countries where it handles a high percentage of total queries, but that needs to be decided on a country-by-country basis.

Google and Yahoo Market Share

As per record Google has 40 percent of the total market share and on other hand Yahoo! as a second largest competitor of Google has about 27 percent share of the market. Although Google and Yahoo! get the lion’s share of attention, other excellent world wide search engines should also be targeted by search marketers in their plans. Although you will get less traffic from these search engines than from Google and Yahoo! it all adds up.

Yahoo! YPN (Yahoo! Publisher Network) Ads Publisher Network

Yahoo! Publisher Network offers easy ways to make money online. Publishers of all sizes have access to products and services designed to earn money. YPN (Yahoo Publishers Network) is an advertising ad serving program run by Yahoo! Web site owners can sign up in this program to enable text, image and video advertisements on their sites. These ads are directly managed by Yahoo! and generate revenue on a per-click basis rather Adsense as it generate revenue per thousands impressions. Yahoo! YPN has
less popularity than Google Adsense program.

Yahoo! Interactive Services

Besides being a portal and search engine, Yahoo! offers its interactive services as well Some of these are as under:

• Yahoo! Finance - stock quotes and financial information
• Yahoo! Shopping - online retail and price comparison
• Yahoo! Games – playable online games over the Internet
• Yahoo! Groups - planned discussions among Internet users
• Yahoo! Travel - travel information and air booking services
• Yahoo! Maps - maps and directions geographically
• Yahoo! Messenger - instant messaging and chat
• Yahoo! Mail - free Web-based e-mail server
• Yahoo! Submit Site - submit Web site for Search Eninge inclusion
• Yahoo! Directory - paid directory submission

Source

• Yahoo! YPN (Yahoo! Publisher Network)
• Search Engine Marketing Inc.