A search engine’s organic ranking algorithm is one of the trickiest parts of designing a search engine, so let’s start by examining the simplest kind of ranking algorithm.

What is Search Ranking

Ranking is just another word for sorting, the act of collating results into a certain order. Shopping search engines typically use simple ranking algorithms that the searcher can choose. When the searcher is looking for a product to buy, the shopping search engine might start by ordering the results by price (lowest to highest), but the searcher can decided to sort the list by other columns, such as availability (in stock, within one week, and so on) or any other features of the product.

But the kind of organic search that Yahoo! and Google use over billions of web pages requires a much more sophisticated approach to ranking. For some kinds of information, such as news stories, ranking results by the date of the information (newest first) might make sense, but most organic search results are ranked by relevance, the degree to which the pages match the subject of the query.

Organic Search Engines and Working of Ranking Algorithm

More and more, organic search engines differentiate themselves on how their relevance ranking algorithm work, but every search engines uses certain standard techniques. We look at several factors that go into ranking algorithms, but one of the most interesting parts of designing a search engine is the interplay between those factors. Each factor is an ingredient in the ranking soup, and some engines use more of one ingredient than another – one reason why different search engines show different results for the same query. Some place more value on one ranking factor than others do.

Because your goal as a search marketer is to get your pages to the top of the list, like I’ve optimized my website for the keywords sem training, free sem training, sem training free and I’ve got 11 place for the first main keyword and scored 1st place for the 2nd and 3rd keyword. I’ve reached there in one month by using simple seo techniques. Therefore, it is crucial that you understand why search engines put some pages at the top and others far down the list where few searchers will ever see them. As we discuss these ranking factors, we constantly talk about tendencies, such as, “All else being equal, pages with more of the terms will rank higher than pages with fever of the terms. But ranking algorithm are deliciously complicated, all else, are rarely equal. Suffice it to say that if you pay attention to each of the factor as you design your site, you will have the best change at higher ranking.

Use the Parlance of Search Marketers

We are also tried to use the parlance of search marketers and refer to a keyword. Unfortunately keyword is a somewhat ambiguous term – at times it means and individual word in query, but at other times it denotes the entire query. We use keyword or query to refer to entire string of words a searcher types, but refer to a word to a search term when it is important to emphasize an individual search query word.