Search Marketing is Cost Effective: Search Marketing Dominating on Any Marketing Method

Beyond your customers’ use of search, the case for including search in your marketing mix is compelling for another reason: Search marketing expenditures are a good value.

European marketers report that they pay approximately ε 2 (euros) each time a searchers clicks their paid listings, and 55 percent regard that cost as “relatively cheap”. Seventy six percent of marketers believe paid search is better than banner ads for achieving their business goals, and 80 percent of businesses surveyed are satisfied with the turn on investment for search marketing expenditures – 35 percent are very satisfied. In fact search marketing has the lowest cost per lead of any market method. It has been observed that search marketing is the leader in return on advertising investment. Some great examples of search marketing are Google Adwords, Yahoo YPN, Microsoft MSN Adwords, etc. some are offering sponsor search results such as about.com. All in all, you can start your search marketing campaign from a very lower price bid of your recommended ads by only 0.10 cent and it can be raised upto 2000$ per month. On the other hand email, yellow pages, banner ads and direct mail would cost you more than your marketing budget and remains expensive call for marketing.

Why is this important? Because if you want to start spending money on search, you need to stop spending on something else. When you understand that search is the most effect way to spend your scarce marketing dollars, you should be able to easily make the tradeoffs required to reduce some existing budgets (direct mail, perhaps?) to find the money for your new search expenditures.