In this article, you will emphasis on two basic things (i) Kinds of Search Results and (ii) Where Searchers Go, both of these come under one category that is “Web Search Basics”. Both have their different dimensions and search marketing values. In my point of view, the search marketing starts from here i.e. Web Search Basics. But before we go ahead, it is better to have a look upon “What are the Web Search Basics?”

What are the Web Search Basics?

What do we mean when we talk about “Web Search” You probably think you know the basics already, but it is vital that you carefully know search essentials, as you are going to start your search marketing career?

You know search is significant. You want to draw search visitors to your site. You are reading this article because you expect to learn what you need to know so your site succeeds at search marketing. It is observed that search is flattering a cultural occurrence. If you have never “Googled” yourself (hunted for your own website in Google), I stake you are going to do so now. Even people who never use the Web have heard of Google and Yahoo! The Web is mounting in fame every year - day by day, and search is growing right along with it. And younger market segments cannot be reached as easily through traditional advertising, because teens and young adults now spend more time online than watching TV. When you add it all up, your Web site cannot ignore the increasing importance of search to your visitors.

But that does not make you an expert in how to do search marketing. You might not know the first thing about how to get your site into the top 10 search results. Maybe you heard that your competitors are succeeding at search marketing – and one of your customers told you that your site cannot be found. You want to fix it, but how?

In spite of how small you might know, you need to learn just two things to get started:

• Kinds of search results
• Where searchers go?