Search Engine Optimization and Marketing Internet Glossary: Terms and Abbreviations for Alphabet "B"

Back Links

Also known as inbound links, the hyper text links from a page to your page. Inbound links to your page from outside your site are highly valued by search engines performing link analysis when they ranked search results by relevance.

Banner Ad

A promotional message, typically presented as a large colorful rectangle in a prominent part of the page, analogous to an advertisement in a newspaper or a magazine. Clicking a banner ad takes the visitors to the Web site of the sponsor of the ad.

Behavior Model

An abstract embodiment of the activities of a group of people performing a task that is used to measure and analyze what they are doing. This analysis can suggest improvement to the process being followed for the task.

Bid

The price paid to a paid search engine for each referral to secure a ranking in paid search results in its simplest form, paid search results show a link to the highest bidder’s page at the top of the list, and that bidder pays the bid price to the paid search engine each time a visitor clicks the bidder’s links.

Bid Gap

A significant difference between two bids in adjacent position in a paid placement auction. For example, when the bidder currently ranked #3 has a maximum bid of 50 cent, and the #4 bid is 40 cent, the bid gap is 10 cent.

Bid Jamming

An aggressive paid placement auction bidding technique that raises your competitors cost, which might drain his budget a big faster. A Bid Jammer bids 1 cent less than the maximum bid of the next – highest positions, forcing the other bidders to his maximum bid. For example, when the bidder currently ranked #3 has a maximum bid of 50 cent, and the #4 bid is 40 cent, the #3 bidder is paying just 41 cent per click. A Bid Jammer might bid 49 cent to ensure the #3 bidder pays his maximum cost (50cent) for each click.

Bid Limit

The highest amount that a paid placement bidder is willing to pay for a keyword term.

Bid Management

The technique used by Web sites to track and control the prices they pay to paid search engines to have their pages listed. Bid management is crucial for large paid campaigns compressing multiple search keyword over several paid search engines, usually performed with software tools that automate bid based on constraints chosen by the Web site search marketer.

Blog

Short for “Web Log” an online personal Journal, a kind of periodic column on the Web. Some Blogs are reminiscent of a private diary, by the other resemble magazine column focused on a particular subject of interest.

Body Text

Normal text written in paragraph and lists on a Web page that have no special significance, as opposed to titles and headings, which can not more importance. Search engines look for query terms in body text, but accord them less relevance then emphasized occurrences, such as in titles.

Bookmark

Also known as a favorite, the browser function that enables surfers to store the URLs of Web pages so they can return a later time.

Bow-tie theory

A model of Web linking patterns that categorizes each page as core pages (strongly linked from and to) destination pages (strongly linked from the core), origination pages) strongly linked to the core) and discounted pages (not linked from or to the core).

Brand Manager

The marketing specialist responsible for promoting a particular set of products within your company. Brand Managers are responsible for targeting the right people to buy your products and then reaching them with the message that cause them to take action.

Brick and Mortar Retailer

The Web-savvy name for a traditional physical store to contrast it from a Web retailer.

Browser

The program that a Web site visitor uses to view and navigate the Web site. The two most famous browsers are Microsoft, Internet Explorer, and Netscape navigator.

Budget Cap

The maximum amount you are willing to spend in a paid search campaign within a defined period of time, ranging from one day to one month. When you “cap” you spending, you are protected from sudden shifts that could be disastrous to your budget, because your ad or product is no longer shown by the search engine once you reach your cap – no more per-click fees will be charged.