SEO and SEM Glossary: The Terms and Abbreviations for Alphabet "C"

Terms for “C”

Search Engine Optimization and Marketing terms and abbreviations for Alphabet "C".

Call to Action

The sales terms for the message that causes the prospective customers to do something that closes a sale are get them closer to a sell. Web pages that ask you to “add to cart” or “sign up for an email newsletter” contains call to action.

Campaign

A marketing term for a marketing effort of relatively short duration specific goals for success. A search marketing campaign might last a few months, during which specific keywords might be targeted for paid search, with success measured by the number of sales made from visitors preferred by the paid search engine.

Cascading Style Sheet (CSS)

A set of formatting instructions for each tag in an html file that can be customized, so that the same tagged file can be formatted in different ways with different style sheets.

Case

The capitalization of letters in western languages – upper case as oppose to lower case.

Categorization

A technique in text analytics of discern document meta data that the author did not correctly provide, such as subject (life insurance), document type (prospectus), and other data.

Central Search Team

The group responsible for coordinating search marketing work across the entire organizations, directing the extended search team to execute the search marketing plan.

Common Gateway Interface (CGL)

Common Gateway Interface, the original technique by which a web server runs a program to dynamically create the pages html and to return it to the visitors web browsers.

Character Encoding

The key by which a computer determines which patterns stand for which character in a computer file. Different National Languages contain different character and require different character encoding schemes.

Click

The action that web user take with their mouse to navigate to a new page. Web matrix program capture all visitors clicks for measurement and analysis.

Click Fraud

The unethical act of clicking a paid search listing with no intention of converting, but rather to simply cost the per-click fee to be charged.

Click Through

The web matrix term for visitor clicking a link and navigating to a new page. In search marketing, click through rate of paid search results in a vary important matrix, because it can show search marketer the effectiveness of ad copy in attracting traffic.

Click Through Rate

The web matrix term for the ratio of visitors seeing a link versus clicking that link and navigating to a new page. In search marketing, click through rate of paid search results is a very important matrix because it can show search marketers the effectiveness of ad copy in attracting traffic.

Cloaking

An aggressive form of IP delivery, a technique by which a spammer, for the same url, designs a program to return on a one page of human visitor and a different version of the page for a search engines spiders – one full of keywords designed to attain a high search ranking. The term cloaking originated from the way site owners blocked visitors from viewing html code to reveal their search optimization secrets.

Commerce Server

The system software that displays products for sale, and securely takes orders from customers. Commerce servers often display dynamic pages, a fact that presents challenges for search marketing success.

Common Gateway Interface (CGI)

The original technique by which a web server runs a program to dynamically create the page’s html and to return it to the visitor’s web browser.

Community

A naturally occurring subject theme among a group of interlinked web sites used by the Ask Jeeves to return more relevant search results.

Conglomerate

A highly decentralized form of corporate organization typically consisting of quasi independent companies loosely organized into a single corporation.

Consideration Set

The sales term for the list of suppliers evaluated by a potential purchaser. Companies not “in the consideration set” cannot make the sale to that purchaser.

Content

A web term for the words and picture shown on a web page. Search marketing frequently depends on optimizing content so that search engines can more easily find a page for a relevant query.

Content Analyzer

A software tool that examines your web page and offers advice to modify the page’s tagging and text to improve search ranking.

Content Audit

A technique by which an organic search landing page is checked to diagnose problems to improve rankings, referral, and conversions.

Content Management System (CMS)

The system software that manages the process of creation, update, approval, and publishing of web pages to a web site. Search marketing success often depends on proper standards for the operation of the content management system.

Content Writer

The web specialist of the extended search team responsible for crafting the words that appear on a web page designed to convey information, as opposed to selling products.

Contextual Advertising

A paid merchandising port displayed on the same page as article about a related subject. Yahoo! Content Match and Google Adsense are the two leading programs.

Conversion

The sales term for closing a sale – “converting a prospect to a customer”. The traditional definition can be expanded to include web conversions – any measurable, successful outcome of a web visit – such as registering an account or donating to a cause.

Conversion Rate

The ratio of Web site visitors to Web orders – how many people came to the site versus how many actually purchased.

Cookies

A method browsers use to store information that Web pages need to remember. For example, a page can store your visitor’s names is cookies so that their names can be displayed on your home page each time return.

Cooperative Advertising

A technique by which multiple companies pool their resources on a campaign that benefits them. In paid search, a company selling a product might split the per click fees with the supplier of a critical component of that product.

Core Pages

According to the bow-tie theory of Web pages, one of the most linked to and linked from pages on the web. The most popular web sites tend to have many core pages.

Cost Per Action (CPA)

A method of calculating fees whereby money is owed only when the search converts – typically by purchasing your product. In practice, CPA pricing is used only for fixed – placement or shopping searchers, not bid based advertising, and runs anywhere from $5 to $50.

Cost Per Click (CPC)

A method of calculating fees whereby money is owed to the search engine only when the searcher clicks through on the paid placement advertisement. CPC prices range from about 10 cent (usually the lowest bid allowed) to $30 or sometimes more, with the average around $1.

Cost Per Thousand (CPM)
A method of calculating fees whereby money is owed for each impression of an advertisement – each time it’s displayed. Usually referred to as CPM (cost per thousands – M is the Roman numeral for one thousands), it is usually used for fixed – placement advertising, not bid based advertising, and it varies from $10 to $30 per thousands impressions (or about 1 cent to 3 cent per single impression).

Country Map

A page consisting of spider friendly links to the main page of every country site within you’re your overall web domain.

Crawler

Also known as a spider, the part of a search engine that locates and indexes every page on the web that is a possible answer to a searcher’s query. Successful search engine marketing depends on crawler finding almost all of the pages on a web site.