Search Engine Optimization and Marketing Glossary: Terms and Abbreviations for Alphabet "E"

Terms for alphabet “E”

Entity Extraction

A technique is text analytics that identifies the type of noun in a sentence, such as person names, company names, and place names, for example.

Entry Page

Also known as doorway page, a spam technique by which a page is designed solely to achieve high search engine rankings, with no value to visitors to your site. Unlike search landing pages, a doorway page is usually kept as hidden as possible from visitors who navigate through the site.

Extended Search Team

The collective group responsible for executing the search marketing plan coordinated by the central search team. The extended search team is a new name of the various web teams that already maintain the web site, connecting their critical role in search marketing success.

Extensible Markup Language (XML)

A standard for a markup language, similar to HTML, that allows tags to be defined to describe any kind of data you have, making it very popular as a format for data feeds.

External Link

A hypertext connection from one Web site to another, allowing visitors to move to the new site. Search engines treat these links as endorsement of the receiving site by the sending site.