How to write effective Meta Tags for Pages: Importance of Meta Tags

Meta tags are playing a vital role while doing an optimization on a website. It is to observe that Search Engines identifies a website goal and its purpose by acquiring its Meta tags. Meta tags contain page tile, page description, Meta keywords, Meta author information, Meta company information, etc. a website owner can use different Meta tags according to his or her needs.

Now a day’s people are using some advance Meta tags such as Author information, Company Information, copy rights, geography tag, classification tag, etc to give more information to the search engines about their websites. Here we have some Meta tags and their usage in html:

Page Title Tag

The Title Tag must contain no more than 60 characters (generally, 100 characters may be indexed). This is the text that appears in the blue title-bar of your web browser.

Author Information – bio Tag

The Author Tag is for the person who wrote the material for the site. Normally people add up their names such as content writer, developers, SEO and SEM.

Website Subject Tag

The Subject Tag is for what your site is about. Music, Home Remodeling, Security, search engine optimization, etc. You can use upto 100 characters to write an ideal subject title for your website.

Page Description Tag

The Description Tag can have up to 150 characters. Generally, we use 200 to 250 characters in the description Tag which may be indexed, although only a slighter part of this amount may be displayed. You can find page description under the Google Results for a particular keyword search just above the teaser url path. Normally we call this a site or a page snippet. In other words this is a quick summary of the information on the page.

Classification Tags

Classification tag is quite similar to description but more in detail.

Keywords Tags

In the Keyword tag you can use everything relating to your site rich content that you think someone will search for to find your site. Its all upto you how many keywords you use to optimize your website. In general we create contents and then optimize them for a particular keyword targeting to that content.

Geography Tags

Where are you located? You can use Geography Meta tags to provide information about your geo location to the search engines. Like, if you are living in the California, USA, you can put a full street address (USA, CA, Montero, and St.12) in Meta Tags.

Language Tags

Is your site in English, Spanish, French, German or what? You can use Language Meta Tags to supply language information to search engines. In other words this Tag is used to known as localization tag.

Copyrights Tags

Who is the Owner of the site? We use normally a Company Name in copyrights tag e.g. Smart Solutions Net Technologies ®

Zip Code Tags

Enter your zip code in Zip Code Met Tags. You can use your state or city Zip Code to supply the local information to the Search Engines.

City or Town Tags

Your City or town name. E.g. New Mexico Nevada.

Country Tags

Your Country, you must use all names in Country Meta Tags e.g. USA, United States, United States Of America, America, etc.

Revisit-After Tags

This tells search engine how often this page updates. (Eg. 25 days) Mostly search engines ignore this Meta tags and to follow their own policies of visiting a website.

Distribution Tags

This distribution Meta tags normally used to publish a website in some limited areas and regions where the webmaster or a site owner needs to get traffic.

Robots Tags

You can use robots tags to direct search engines to index your pages with noidex, nofollow, index, follow links on a page. The values ALL and NONE set all directives on or off: [ALL=INDEX,FOLLOW] and [NONE=NOINDEX,NOFOLLOW].

The above Meta tags are in detail and complete, these meta tags will be added after the "html" tag and used to put before the "body" area of the page. You can use these Meta tags globally for your website or can add up for a particular page. This article has shown that how easily you can write such advance Meta tags without doing hard work on them. You can also use such free online tools to get Meta tags. But I’d recommend you to do not use these services for security reason. I’m hoping that this article will help you to create such advance Meta Tags for your websites. In the next article I’ll explain how to write effective page titles and page description for a particular page or a website.